Cause Related Marketing Expression of Interest

Product / Promotion information

Why does your company want to partner with YWCA Australia?*

What are your cause related marketing plans, and how would you like YWCA Australia to be involved?*

Why have you chosen YWCA Australia as the beneficiary of your promotion?*

Please list any past experience(s) with other charities for a similar promotion, including the total donation received by the charity

Start date of campaign*

End date of campaign (if applicable)

Where will the product or service be sold? (check all that apply)*

Online nationally
Online internationally
In-store nationally
In-store internationally
Third party suppliers
Other

What is the retail price of the product per unit?

How many units do you estimate to sell?

Please indicate to the best of your ability where and how you will be marketing this initiative (check all that apply).*

Company website
Company social media (organic)
Company social media (paid)
Digital advertising
Radio
TV
Print
Press release
Other

Donation structure

What is the contribution you hope to raise for YWCA Australia (direct donation only, not gross/net profit)?*

$1 – $500
$501 – $1,000
$1,001 – $3,000
$3,001 – $6,000
$6,001 – $10,000
$10,001 – $20,000
$20,001 – $50,000
$50,001 and over

Will YWCA Australia be the sole beneficiary of this promotion?*

Yes
No

Please let us know who the other charity is, and what the percent of proceeds designated for each charity will be:*

Will you provide a full accounting of all money raised for YWCA Australia as directed by YWCA Australia on a minimum of a quarterly basis?*

Yes
No

A few extras

What is the timeframe in which you require YWCA Australia to make a decision about this proposal?*

Within 1 week
Within 2 weeks
Within 1 month
No timeframe restrictions

What will be expected of YWCA Australia in this relationship?*

Acknowledgements

Cause related marketing acknowledgement*

Cause related marketing promotions benefiting YWCA Australia are regulated by Australian fundraising legislation. These regulations require full disclosure to the consumer regarding the benefit to the charity when donations are raised through a consumer purchase on all packaging, advertising and promotional materials in clear and unambiguous terms. If your promotion is approved, the YWCA Australia work with you to suggest appropriate disclosure language.

Tax-receipt acknowledgement*

In most cases, YWCA Australia cannot issue tax receipts for donations from this type of fundraising initiative as it is deemed the funds have been generated from a dual-benefiting relationship and are a form of advertising for the business. In these cases, we can only issue acknowledgement receipts for these funds. YWCA Australia suggests you seek legal advice for any tax queries.

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Company information

Product / Promotion information

Donation structure

A few extras

Acknowledgements

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