Do you represent a corporate organisation that’s passionate about supporting a good cause? There’s lots of different ways that businesses can support YWCA, including:
- Listing YWCA as a Charity of Choice through Workplace Giving
- Fundraising through our annual fundraising event Breaking the Cycle
- Fundraising through the workplace – everyone loves a community fundraising morning tea!
- Or why not partner with us through Cause Related Marketing? More on this below!
Cause Related Marketing
Thank you for your interest in developing a cause related marketing program with YWCA Australia. Through the donation of proceeds from a product or service to YWCA Australia, you demonstrate your commitment to working towards a future where gender equality is a reality.
In order to achieve this vision, we are making young women’s leadership and women’s housing our priority for gender equity in Australia. This revised strategy, announced in 2021, is in line with World YWCA’s goals.
Activities that are recognised as cause related marketing relate to businesses or individuals who sell a product or service, donate a portion of proceeds from the sale, and wish to use YWCA Australia’s logo or name for promotion and awareness of the product or service.
All cause related marketing promotions must be approved in writing by YWCA Australia prior to commencing any activities, advertising or planning relating to promotions that use our name, logo or are in support of YWCA Australia.
Case Study – Haus of Dizzy
YWCA Australia partnered with Haus of Dizzy to create ‘The Future Is Intersectional’ earrings.
Aligning with YWCA Australia’s vision of a future where gender equality is a reality, and recognising that intersectional perspectives are critical to effectively addressing issues of gender inequality, the brand alignment with Haus of Dizzy was a perfect fit.
Owned and operated by Kristy Dickinson, a proud Wiradjuri woman, Haus of Dizzy creates statement jewellery that ooze activism. The earrings retail for $39 a pair, and from each sale YWCA Australia receives a generous $17.70!
The funds from this campaign are directed to YWCA Australia projects for First Nations people.
How to Apply
To be considered as a cause related marketing partner, please complete the below Expression Of Interest form. All proposals will be confidential, and will be carefully reviewed to ensure your proposal is in alignment with the values and vision of YWCA Australia.
